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June 13, 2018

A24 Heralds the Toni Collette Oscar Campaign with a New ‘Hereditary’ Trailer

Have you heard how good Toni Collette is in Hereditary? I’m sure you have, but just in case: Toni Collette is so good in Hereditary. The actress delivers the performance of her career in the hit horror movie from first time feature filmmaker Ari Aster, and the Oscar buzz has been brewing since the film debuted back at Sundance. But Hereditary is having a moment right now, riding the wave of critical acclaim and a killer marketing campaign from A24 to $13 million opening weekend box office  — the best opening for any A24 film to date — and to keep …

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