January 11, 2017
‘The Mick’ Ratings Slip In Week 2, ‘This Is Us’ Returns As Obama Farewell Dominates
After a big start following the NFL doubleheader last week Fox’s comedy The Mick (1.1) dropped two-tenths of a point in the 18-49 demo Tuesday on a night that was dominated by President Barack Obama’s farewell speech from Chicago. The Mick, which drew 3.0 million viewers at 8:30, matched its lead-in New Girl (1.1) this time after building on it last week as the network’s highest-rated show of the night.
Airing at 9 PM ET, Obama’s speech was carried on all Big 4 networks and in non-time-zone-adjusted fast nationals drew 24 million viewers (those will adjust later). The speech, which clocked 50 minutes, forced broadcasters to shift around their primetime schedules in the hour when it was announced.
The speech did throw a wrench in the reporting for NBC’s breakout freshman drama This Is Us, which returned after its winter break. It aired at 9 PM on the West Coast and 10 in the East Coast, so fast nationals are not reliable as it aired out of pattern. Still, it will be the highest-rated entertainment show of Tuesday. At 8 PM, NBC’s The Wall (1.7) was steady with its strong showing last week in the game show’s regular time slot.
ABC went with its comedy block of The Middle (1.7, even) at 8 and American Housewife (1.5, down a tenth) at 8:30. CBS aired repeats of NCIS at 8, and a Big Bang Theory/NCIS: New Orleans combo following the speech.
The CW aired No Tomorrow (0.2), which did not get a back order, during the speech.