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February 13, 2018

Chloe Kim Wins Gold & Olympics Ratings Steady With 2014 On 1st Monday

With a total of six medals so far at the XXIII Winter Olympics and trailing Canada and Norway, it might be time for more of Team USA to get “hangry” like gold winning Chloe Kim.

Just before grabbing the gold, that’s what the California-born snowboarder tweeted out between runs from South Korea last night:

With moves like that and her victory on a snow packed night of coverage, the already media savvy Kim was the big winner and big star of NBC’s primetime first Monday out of the PyeongChang games. A full night of American moves that also included some luge action and amazing gravity defying feats by a clearly pumped Shaun White.

All of which added up to one of the strongest performance for the Comcast-owned net so far out of South Korea with a 14.5 metered market result from the combo NBC and NBC Sports Network coverage. Putting the spotlight on NBC alone, the network hit a 13.3 in the early metric for the live across all time zones Mike Tirico fronted primetime show.

As the once spurned snowboarding took center slope, so to speak and some real competing players on the other nets, that means that the first Monday of the increasingly chilly PyeongChang 2018 is holding nice and steady with the results of February 10, 2014 out of Sochi. That night saw Canadian moguls skier Alex Bilodeau make some Olympics history when he nailed his second consecutive gold – a first for the Games in freestyle skiing.

Comparing NBC’18 to NBC’14, last night’s metered market ratings are down a slight 3%. Taking the multi-offerings of the duel NBC and NBCSN strategy that NBCUniversal and Jim Bell are employing for this Olympics and including the West Coast encore, the coverage is up 6% in MM results.

To add a bit more perspective, the first Monday of the XXII Winter Olympics went on to snag a total viewership on NBC of 22.4 million. Pulling back even further, that was a drop of 11% from the first Monday of the XXI Winter Olympics in Vancouver in 2010, which fell on the President’s Day holiday.

By the way, perhaps revealing the power of social media trending to get people to their TVs, last night’s coverage peaked in 9:30 – 9:45 PM ET slot. That was just after breakout star Kim won her gold in the halfpipe competition and going into the men’s alpine skiing.

We’ll update with more Olympics coverage plus the results for competitors The Bachelor and Big Brother: Celebrity Edition later. Until then, here are the top metered markets for last night’s PyeongChang coverage:

1. Denver 25.7/43
2. Salt Lake City 23.0/39
3. Kansas City 21.1/32
4. Milwaukee 20.2/32
5. Minneapolis 19.6/35
6. Portland 18.6/33
7. Seattle 17.9/32
8. Sacramento 17.9/31
9. San Diego 17.9/31
10. Austin 17.8/31

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