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October 20, 2017

AMC’s VR App Brings New Immersive Content from ‘The Walking Dead’

AMC continues to gnaw away at virtual reality marketing.

The Walking Dead is coming back this weekend in a big way. AMC has launched a virtual reality (VR) app which will house 360-degree immersive content from the hit TV show to complement its Sunday premiere.

The AMC VR app will provide supplementary material for season 8, including an extended bonus scene from the premiere starring Jeffrey Dean Morgan and Seth Gilliam. The Walking Dead executive producer, special effects makeup supervisor and director Greg Nicotero and VR filmmaker Kevin Cornish co-directed the scene.

This won’t be the first time The Walking Dead has incorporated VR into their marketing campaigns. Two previously-released scenes will be included in the AMC VR app alongside the Sunday special: “Devoured,” where audiences will experience first-hand what it’s like to be eaten by a zombie, and “Herd,” in which users get to be a part of a walking dead mob. The season 8 trailer and a segment from Ride with Norman Reedus (a travel show headlined by The Walking Dead actor) will be available in the app’s screening room as well.

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