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October 12, 2017

A Virtual Reality ‘Coco’ Sounds Absolutely Perfect

‘Coco VR’ will be Pixar’s first foray into the virtual reality arena.

Pixar’s Coco promotional campaign just got even better. The company’s first official virtual reality (VR) experience will be set in the visually stunning landscape of their latest upcoming animated feature, Variety reports.

Produced in conjunction with Oculus and Magnopus, the experience will launch at Facebook’s fourth annual VR developer conference before heading to Oculus Rift and Gear VR headsets in November — the same month the film is due for release in the United States. Coco VR will allow users to enter the world of Coco in all its gorgeously animated glory. The experience takes users through what looks like an amusement park full of Dia de los Muertos themed nuggets, including performing onstage or taking a tour of the Land of the Dead.

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